Press Release

Press Release: Poornasudha & Rotary International Breast Cancer Detection on Wheels – An affordable, accessible option for women of Karnataka

“MOM Express” (Mobile On-site Mammography) by PoornaSudha Cancer Foundation, a registered nonprofit organization(India and USA) aims at breast cancer awareness. Offers FREE service for BPL women & nominal charge for the other income groups.”

PoornaSudha’s initiative in combating breast cancer in urban and rural areas is a needed service and we will provide continuous support to the activities of the MOM Express. – PDG. Rtn. Rajendra Rai

The PoornaSudha Cancer Foundation, a registered nonprofit organization both in India and USA, along with the Rotary Bangalore West, Rotary International District-3190, Rotary club of Gold Coast Lake Success, USA and Rotary Foundation has developed “MOM Express” (Mobile On-site Mammography), a unique initiative for women of Karnataka. Dedicated to community outreach and breast care education, MOM Express is a mobile unit equipped with traditional mammography equipment donated by the Rotary. By bringing high quality mobile mammography services and screenings directly to communities, the mobile unit helps break down all barriers thus making mammograms more accessible. Women aged 35-70 in both rural and urban area will benefit from this service as the bus covers many districts of Karnataka. Mammography will be offered FREE for BPL women & nominal charge for the other income groups.

“It’s a dream being realized for PoornaSudha and we believe that MOM Express will be a significant move towards early detection and will encourage women to obtain timely treatment of breast cancer in Karnataka. We hope to raise awareness and emphasize early diagnosis,” says Poornima Sudhindra, founding member of the PoornaSudha Cancer Foundation.

The main advantage of MOM Express is that it provides a simple, convenient, cost-effective doorstep screening opportunity. The screenings are performed by well-trained female mammography technicians; films will be read and interpreted by trained radiologists. The whole process will result in diagnosing cancer at an early stage; which greatly increases the chance of survival.

PDG. Rtn. Rajendra Rai in expressing his continuous support for PoornaSudha said, “the Rotary’s objective has always been service to community and we are glad to donate the mammography unit for MOM Express. PoornaSudha’s initiative in combating breast cancer in urban and rural areas is a needed service and we will provide continuous support to the activities of the MOM Express.”

Currently in India, only large hospitals and very few diagnostic centers have mammography machines. At present mammography is the only way to detect breast cancer at an early stage. In India, less than 1% of women have an annual mammography exam. PoornaSudha envisions expanding the service to other regions and widening the screenings to include other common cancers such as cervical and oral cancer.

1 Comment

  1. With sincere admiration, I wish to congratulate the PoornaSudha Foundation on the launch of MOM Express. This initiative will help educate women to take control of their health and save many lives in the future.

    Your tireless efforts and dedication to accomplish your goal has materialized into reality. This in turn will leave a lasting legacy for generations to come because, of your foresightedness and can do spirit to help and reach out to those less fortunate. Keep up the good work!

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